As a professional speaker, I have used the services of Jane Atkinson to help me improve my speaking business. Recently, she posted a blog about being and advertiser or an expert which included a very simple exercise I would like to share:
Which do you think creates a better first impression of you was:
- reading your article in an industry magazine or
- seeing a print advertisement for your business
Which do you think would have more impact? I vote for “1”.
Which do you think creates a better first impression of you was:
- seeing you speak at the convention or
- meeting you at your trade show booth….
which do you think would have more impact? I vote for “1”.
Which do you think creates a better first impression of you was:
a) A client receives an article that was written by you
b) A client receives a brochure of your services
which do you think would have more impact? Again, I vote “1”.
Be the expert
Whenever you have a choice to position yourself as an expert. Experts draw people in. It’s a form of ‘pull’ marketing as opposed to ‘push’ marketing. In the real estate world they say it’s all about location, location, location. In marketing, it’s all about position, position, position.
